![]() ![]() Keepers of time, powered by mechanical means, are the infants of this journey. ![]() Variations on this basic system developed all over the world, from ancient Babylon and Persia to India, China and Native North America and ancient Rome. Alabaster and black basalt vessels with holes drilled to allow the slow and controlled flow of water over a pre-determined duration were used by the ancient Egyptians for this purpose, while others made from clay dating to the Bronze Age have been found on the coast of the Black Sea in what is now modern-day Ukraine. The oldest clepsydra, or water clocks with their name originating from the Greek for "water thief", are similarly ancient. The oldest we would recognise by modern standards dates to around 1300BC and was found during the excavation of a worker's hut in the ancient Egyptian burial site, the Valley of the Kings. ![]() Among the earliest of these are sundials. To divide our days into smaller parcels of time – ones we could use to organise our working day, trade and travel – we needed a device. Lunar calendars arrived first, with the earliest contenders dating back at least 10,000 years. Before the advent of a means to measure time, it was, effectively, unkept. In an age when our personal electronic devices stalk us through our daily lives, it's hard to imagine a time when we lived around the cycles of the natural world. ![]() These are some of the key developments that have moulded our modern temporal world. Each major innovation in timekeeping technology has also transformed our experience of time. This is because the system will already know the agency you are submitting on behalf of after already creating the campaign, and once you enter the duration of your ad, the system will translate that into the final digits as a time period.It's not just the intricate, minute and mind-bendingly complex innards that keep me so infatuated, it's the way this tiny world we've created has done so much more than tell us the time of day. When submitting material through the Library, your agency code and last last 3/4 digits will be automatically filled in on your submission metadata. Who creates clock numbers?Īgencies or advertisers are responsible for making up the clock number, but we allocate the agency code in the clock number. This clock number must be clearly displayed on screen whilst the countdown clock counts down.
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